{"id":53481,"date":"2016-09-30T11:27:00","date_gmt":"2016-09-30T16:27:00","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-legal\/supreme\/legal-commentary\/the-failure-of-facebooks-voter-experiment-what-it-may-mean.html"},"modified":"2016-09-30T11:27:00","modified_gmt":"2016-09-30T16:27:00","slug":"the-failure-of-facebooks-voter-experiment-what-it-may-mean","status":"publish","type":"supreme","link":"https:\/\/supreme.findlaw.com\/legal-commentary\/the-failure-of-facebooks-voter-experiment-what-it-may-mean.html","title":{"rendered":"The Failure of Facebook&#8217;s Voter Experiment: What It May Mean"},"content":{"rendered":"\n<div class=\"wp-container-core-columns-is-layout-8f761849  fl-block-columns fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n    \n    <div class=\"fl-page-articles   fl-block-column fl-section-main fl-section-main-full-width\">\n        <div class=\"yui-g\" id=\"leftcol-module\">\n      <!-- Right Line of Links Section -->\n      <!-- BEGIN PICTURE INSERTION -->\n      <!-- BEGIN TITLE AND AUTHOR INSERTION -->\n      <table>\n        <tr>\n\n          <td width=\"100\" rowspan=\"3\" class=\"wauthor\"><a href=\"\/legal-commentary\/anita-ramasastry-archive\"><img decoding=\"async\" src=\"https://supreme.findlaw.com/static/f/images\/writ\/anita.ramasastry.jpg\" border=\"0\" alt=\"Anita Ramasastry\"><\/a><\/td>\n\n          <td class=\"wititle\"><h1>The Failure of Facebook&#8217;s Voter Experiment: What It May Mean<\/h1><\/td>\n        <\/tr>\n\n        <tr>\n          <td class=\"wauthor\"><a href=\"\/legal-commentary\/anita-ramasastry-archive\" class=\"graybold\"><h2>By ANITA RAMASASTRY <\/h2><br><\/a><\/td>\n        <\/tr>\n        <tr>\n          <td class=\"widate\">Thursday, May 7, 2009<\/td>\n\n        <\/tr>\n      <\/table>\n\n<p>In February 2009, Facebook found  itself mired in controversy after it changed its Terms of Service (ToS) in such  as way as to claim some ownership of user content, even after members had  deleted their profile pages. Users  complained, in particular, that Facebook had changed its ToS unilaterally and  had merely posted a notice on one of its company blogs \u2013 without notifying  users individually.<\/p>\n<p>  In the wake of the outcry,  Facebook reverted to its original ToS and then drafted new guiding principles  and a statement of rights and responsibilities \u2013 revised Terms of Service that  were meant to be more protective of member privacy. Once Facebook had posted its draft documents,  it promised to hold a vote among its active users \u2013 to determine if the new ToS  would be adopted. (I covered the  Facebook controversy and Facebook&#8217;s proposed solution in greater detail in <a href=\"\/legal-commentary\/is-facebooks-new-bill-of-rights-a-lasting-policy-change-why-user-inaction-may-cause-the-experiment-to-fail.html\">an earlier column<\/a>.)<\/p>\n\n<div id=\"writthreetwenty\">\n  <script language=\"JavaScript\" type=\"text\/javascript\">dart_call(\"300x250\", \"ptile=2\", 0) <\/script>\n<\/div>\n\n<p>At the end of April, Facebook did  hold a week-long vote. Based on that  vote, 75 percent of users voting were in favor of the new terms. In light of this vote, Facebook has agreed to  implement the new principles and statement.  But there&#8217;s a catch: Facebook had initially stated that it would only  implement the new ToS if 30% of its active users approved them. This would have required 60 million or more  of Facebook&#8217;s reported 200 million users to vote, and to vote yes. But as it turns out, only a fraction of that  number voted at all \u2013 a mere 600,000, less than one percent of Facebook&#8217;s  membership!<\/p>\n<p>  In this column, I will explore  the vote and its outcome, and explain why Facebook needs to lower the threshold  if it wants to subject new changes to user votes.<\/p>\n<p><strong>The Facebook Vote: Not Really a Failure in Online Democracy<\/strong><\/p>\n<p>  The Facebook vote is significant  less for its failure, than for what it says about online democracy. Faceboook&#8217;s members are a dispersed,  disparate group of people spanning continents and time zones. As I noted in <a href=\"\/legal-commentary\/is-facebooks-new-bill-of-rights-a-lasting-policy-change-why-user-inaction-may-cause-the-experiment-to-fail.html\" rel=\"nofollow\">my prior column<\/a> regarding the vote, it seemed highly unlikely from the start that the site  would attract 30 percent voter turnout.  Many website users do not read ToS agreements in the first place; that  suggests that they may be even less likely to take the further step of voting  on amendments to the agreements.<\/p>\n<p>  But why was the turnout so low \u2013  not just under 30 percent, but under one percent? As critics note, the vote just may have been  poorly publicized. It was not the case,  for example, that every user received formal notice that the voting had  opened. In the future, Facebook might  consider making sure that each user receives notice at least once &#8212; if not  several times \u2013 of a vote. Moreover,  giving notice through Facebook alone may not be sufficient. While many users  visit their own pages daily, others may often be traveling or inactive for a  full week (the voting period). Facebook  may thus want to follow the model by which shareholders of large public  companies receive notice of annual meetings via email, and are often able to  cast their votes by following a link in an email. Facebook needs to advertise early and often,  and to make voting as easy as possible if it truly wants to take the pulse of  as wide a user base as possible.<\/p>\n<p>  Facebook has noted that it will  consider lowering the 30% threshold for future votes \u2013 and this may be a  well-advised move. The current  60-million-user benchmark is an unrealistic threshold \u2013 and with the network  growing, the number of users representing the 30% benchmark will only increase.<\/p>\n<p>  Despite the small voter turnout,  Facebook has noted that it will still abide by the outcome of the vote, since  about 75 percent of the users who voted agreed with the new Terms of Service  Facebook proposed. But the small turnout  still leaves lingering questions: Legally,  can only 600,000 users bind other users to the new ToS? And beyond legality, is this sufficiently  democratic to satisfy users of the site?<\/p>\n<p>  In light of these questions,  Facebook could simply respond that users who do not like the ToS or who feel  they are being railroaded into something they did not approve can always leave  Facebook. It is unlikely, however, that  we will see mass defections.<\/p>\n<p>  Possibly Facebook could also try to use the fact  that users had a chance to vote on the ToS, and ignored it, as a rationale for  refusing to hold votes on amendments to the ToS in the future. But that would be a mistake: Instead,  Facebook needs to admit that users may need better forms of notice \u2013 especially  when issues as sensitive as, for example, privacy protections are  involved. <\/p>\n<!-- BEGIN AUTHORS FOOTNOTE -->\n<hr size=\"1\">\n<p class=\"authorfoot\">\n<a name=\"bio\"><\/a>Anita Ramasastry, a FindLaw  columnist, is the D. Wayne and Anne Gittinger Professor of Law at the  University of Washington School of Law in Seattle and a Director of the Shidler  Center for Law, Commerce &amp;amp Technology. She has previously written on  business law, cyberlaw, computer data security issues, and other legal issues  for this site, which contains an <a href=\"\/legal-commentary\/anita-ramasastry-archive\/\">archive of her columns<\/a>.<\/p>\n\n\n\n\n\n <\/div>\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-up\" clip-path=\"url(#clip0_604_3418)\">\n                        <path id=\"Vector\"\n                              d=\"M6 21H3C2.46957 21 1.96086 20.7893 1.58579 20.4142C1.21071 20.0391 1 19.5304 1 19V12C1 11.4696 1.21071 10.9609 1.58579 10.5858C1.96086 10.2107 2.46957 10 3 10H6M13 8V4C13 3.20435 12.6839 2.44129 12.1213 1.87868C11.5587 1.31607 10.7956 1 10 1L6 10V21H17.28C17.7623 21.0055 18.2304 20.8364 18.5979 20.524C18.9654 20.2116 19.2077 19.7769 19.28 19.3L20.66 10.3C20.7035 10.0134 20.6842 9.72068 20.6033 9.44225C20.5225 9.16382 20.3821 8.90629 20.1919 8.68751C20.0016 8.46873 19.7661 8.29393 19.5016 8.17522C19.2371 8.0565 18.9499 7.99672 18.66 8H13Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\"><\/path>\n                    <\/g>\n                    <defs>\n                        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19.236 12.01 18.67 12H16M9.00003 14V18C9.00003 18.7956 9.3161 19.5587 9.87871 20.1213C10.4413 20.6839 11.2044 21 12 21L16 12V0.999995H4.72003C4.2377 0.994543 3.76965 1.16359 3.40212 1.47599C3.0346 1.78839 2.79235 2.22309 2.72003 2.7L1.34003 11.7C1.29652 11.9866 1.31586 12.2793 1.39669 12.5577C1.47753 12.8362 1.61793 13.0937 1.80817 13.3125C1.99842 13.5313 2.23395 13.7061 2.49846 13.8248C2.76297 13.9435 3.05012 14.0033 3.34003 14H9.00003Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <\/g>\n                    <defs>\n                        <clipPath id=\"clip0_604_3423\">\n                            <rect width=\"22\" height=\"22\" fill=\"white\"\/>\n                        <\/clipPath>\n                    <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n    <\/div>\n    <span class=\"was-this-helpful__taken-action fl-text-sm-bold\"><\/span>\n    <div class=\"was-this-helpful__feedback-container\">\n        <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n            <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n        <\/div>\n        <form class=\"was-this-helpful__feedback-form\">\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--positive\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this helpful?<\/legend>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--understandable\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Easy to understand\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--understandable\"\n                        >Easy to understand<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--solved-problem\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Solved my problem\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--solved-problem\"\n                        >Solved my problem<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--negative\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this not helpful?<\/legend>\n                    <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n                        <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--missing-info\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Missing Information\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--missing-info\"\n                        >Missing the information I need<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--complicated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Too complicated\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--complicated\"\n                        >Too complicated \/ too many steps<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--dated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Out of date\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--dated\"\n                        >Out of date<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n               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<span class=\"fl-button-content\">Submit<\/span>\n                    <i\n                        class=\"fa fa-angle-right medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--cancel fl-button primary disabled\"\n                    type=\"reset\"\n                >\n                    <span class=\"fl-button-content\">Cancel<\/span>\n                    <i\n                        class=\"fa fa-times-circle medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n            <\/div>\n        <\/form>\n    <\/div>\n    <div class=\"was-this-helpful__thank-you-message\" role=\"status\">\n        <i class=\"was-this-helpful__thank-you-message-icon fa fa-check\"><\/i>\n        <p class=\"was-this-helpful__thank-you-message-text\" aria-live=\"polite\"><\/p>\n    <\/div>\n<\/div>\n\n\n    <\/div>\n    \n    <div class=\"fl-block-column fl-section-sidebar\">\n        \n    <\/div>\n<\/div>","protected":false},"parent":49876,"menu_order":0,"template":"app\/Http\/Controllers\/Templates\/ArticlePageController.php","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_cloudinary_featured_overwrite":false},"class_list":["post-53481","supreme","type-supreme","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/supreme.findlaw.com\/legal-api\/wp-json\/wp\/v2\/supreme\/53481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/supreme.findlaw.com\/legal-api\/wp-json\/wp\/v2\/supreme"}],"about":[{"href":"https:\/\/supreme.findlaw.com\/legal-api\/wp-json\/wp\/v2\/types\/supreme"}],"up":[{"embeddable":true,"href":"https:\/\/supreme.findlaw.com\/legal-api\/wp-json\/wp\/v2\/supreme\/49876"}],"wp:attachment":[{"href":"https:\/\/supreme.findlaw.com\/legal-api\/wp-json\/wp\/v2\/media?parent=53481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}